HOKAH Brand will be used for all the premium product which have met the international standard certification.
It has been use in Garden Series Product, Household Product Series, LPG & Agriculture Product Series. Industrial Product will be tag into this brand for the coming future.
The Brand Name
HOKAH is an invented name.
HOKAH with its bold colors and typography are effective in a variety of applications.
With representation in Arial Black and capital letters delivers a message of stable, promising and confidence image.
Brand Value
HOKAH as a trademark is appeal for customer for what it stands for. It stands for a reliability, durability, promising innovation and trend.
• Reliable : We are reliable in both product quality and services.
• Quality : Commitment to excellency is the cornerstone of the brand.
• Innovation : R&D is the key factor.
• Trend
Brand Tagline
To differentiate ourselves from competitors we emphasize Trust and Choice customers made.
• Your : Customers
• Trusted : Reliable and Quality
• Choice : Customers get to choose between HOKAH and other brands, and it is the promises HOKAH delivers to the customers forms a group of loyal audience.
Brand & Story
HOKAH is first launched in the market in 2003, featuring durable flexible hose for household usage.
The marketing presentation highlights illustrations of technical drawings, aimed to impose a professional image from a technical standpoint. This strategy has led HOKAH to assure its customers about its consistency of products and service throughout the years. HOKAH flexible hose are then widely known as high quality sanitary hose for plumbers, and consumers seeking durable goods.
The Brand Dimension and Variation
HOKAH had categorize its products into five series in order to build up a new identity and image, each series are represented by different colors combination.
Vesi Brand was recently introduce in 2012, where it is use for a medium quality product with a more affordable pricing.
This Brand has been established for more than 6 years now.
The Brand Name
VESI is the meaning of water in Finnish.
Water is of vital element in creation and sustaining of life. VESI bears the same value. For the masses, basic and yet vital and indispensible. VESI series of product is associated with conveyance of water, designated for household and garden series products.
With representation in Arial Black and capital letters delivers a message of stable, promising and confidence image.
Brand Value
VESI as a trademark is appeal for customer for what it stands for. It stands for affordability and quality.
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